Tourism Accolades for The Philippines

By Ed Biado, MANILA STANDARD 
 

These 7,107 islands are finally getting the recognition they deserve. After being perennially ignored for a long time in favor of other exotic Asian locales, the Philippines is now among the emerging destinations shaking up the world of travel. Thanks to aggressive marketing campaigns and effective branding strategies undertaken by the Tourism Department and supported by the the Filipino public here and abroad, Philippine tourism is on the brink of a renaissance.

Travel guide creator and publisher Lonely Planet included the Philippines in the list of top 10 countries to visit in 2015 in its “Best In Travel 2015” guidebook—one of only two Asian countries on the tally. (The other is Singapore, which takes the top spot.)

Baler in Aurora together with its more popular
counterparts are putting the Philippines back
on the map. DAVID CHAN

The write-up on the Web site states, “Many would say the time is well overdue for the Philippines to be recognized as the next big travel destination in Southeast Asia,” citing its “beautiful coastlines, fringed by dive-tastic coral reefs, sprinkled with sunbathe-ready white sand, backed by swaying palm trees and dotted with simple resorts of nipa-palm thatched huts.”

It adds that there are “plenty” of live-changing experiences (such as “clinging to the back of a jeepney speeding through the crowded streets of Metro Manila”), as well as “street parades, food festivals, sports tournaments and live music shows.”

From “hundreds of places that are exciting right now,” the destinations that made the recommendations guide are “just 10 countries, 10 regions and 10 cities,” each “chosen for its topicality, unique experiences and ‘wow’ factor.” (“Best In Travel 2015” is now on sale through www.lonelyplanet.com for $14.99.)

In a separate story on the Lonely Planet Web site, writer Trent Holden raves about the nation’s capital. He says, “Boasting everything from craft beer, street food and speakeasy bars, to live music and a contemporary art scene, Manila is emerging as one of Asia’s most happening capitals,” crediting the development to “a new generation of fun-loving Manileños determined to put it back on the map.”

The country is also on the radar of luxury travel magazine Conde Nast Traveler. Its Readers’ Choice Awards for Top Islands in the World named Palawan as the number-one choice and Boracay as the 12th.

Meanwhile, travel industry publication TTG Asia, a licensee of Travel Trade Gazette, hailed the Philippines “Destination of the Year,” an award bestowed upon the “most outstanding destination [in the region] for taking proactive steps and initiatives towards the development and promotion of the travel industry.”

All these are expected to raise the profile of the country in 2015, which the DOT declared as Visit the Philippines Year, “an invitation for all to experience the enduring promise of more fun in the Philippines.”